Published 2012
by Bloomberg Press in Hoboken, NJ .
Written in English
Edition Notes
Includes bibliographical references and index.
| Statement | Evelyn Ehrlich and Duke Fanelli |
| Contributions | Fanelli, Duke, 1954- |
| Classifications | |
|---|---|
| LC Classifications | HG181 .E38 2012 |
| The Physical Object | |
| Pagination | p. cm. |
| ID Numbers | |
| Open Library | OL25078392M |
| ISBN 10 | 9781118065716 |
| LC Control Number | 2011041422 |
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The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the tools and information they need to get the most value from every dollar. Financial products are not the same as consumer products and services, and as a result, they need to be marketed differently/5(6). The Marketing Handbook for Financial Advisors is the first book of its kind. Written by an industry leader in financial services marketing, this actionable handbook cuts through the fluff to help financial advisors truly learn how to market their practices better/5(10). Drawing from this analysis, the book establishes successful marketing practices for advertising, distributing, and pricing financial products and services. In addition, the book provides a detailed outline of regulations affecting marketing practices, and discusses tactical and strategic tools used by financial services companies to penetrate the by: The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies.
The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing : $ Book Author(s): Evelyn Ehrlich. Search for more papers by this author. Duke Fanelli. Search for more papers by this author The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results, Second Edition. Related; Information; Close Figure Viewer. Browse All . The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing t: Chapter 1 Segmentation (pages 17–32): Chapter 2 Positioning and Branding (pages 33–44). The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results by Evelyn Ehrlich, Duke Fanelli.
